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São Paulo

The City that Never Stops

Discover the cosmopolitan and dynamic metropolis of São Paulo, the financial and cultural capital of Brazil, where innovation and creativity are always on display.

The City of Culture

São Paulo is the financial and cultural capital of Brazil, and it is renowned for its museums, art galleries, and exhibition halls. The city has a rich cultural heritage, which is reflected in its many cultural institutions. The São Paulo Art Museum is the largest art museum in the city and boasts the finest collection of Western art in Latin America.

The Pinacoteca do Estado is another charming museum that houses an extensive collection of Brazilian art. The Paulistas – the inhabitants of São Paulo – are particularly fond of art and culture, and they enjoy meeting up at the museum, cinema, or theater after work.

Greenery in a Cityscape

Despite being a bustling metropolis filled with skyscrapers, São Paulo still has some green spaces where visitors can relax and unwind. Ibirapuera Park is the city’s largest green space and one of the largest urban parks in Latin America. Often called the “lungs of São Paulo,” it offers a much-needed respite from the hustle and bustle of the city.

Visitors can enjoy a range of activities, including walking or cycling along the park’s many paths, picnicking on the lawns, playing with their dogs, or strolling around the lake. The park is especially popular with Paulistas, who often visit on weekends to relax and spend time.

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What to Do in São Paulo

Discover the main activities to do in São Paulo.

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